Bring Your Dollars to the Slaughter


Iron Maiden put pedal to the metal on road to economic recovery. In a London Stock Exchange report, Iron Maiden LLP has been identified among the UK’s fastest growing music firms according to The Guardian.

It certainly looks like business is good in the Maiden camp at the moment. Here is a write up from British newspaper The Guardian. Enjoy!

“Not only does their music provide unrivalled joy to heavy metal fans, Iron Maiden may now be actively easing the country out of a recession.

In a report published on Friday by the London Stock Exchange, entitled 1,000 Companies to Inspire Britain, the band has been named as one of the UK’s fastest growing music firms. Iron Maiden LLP, the group’s holding company, is one of six music companies outperforming other businesses in the sector. Others include the music app Shazam, Kobalt Music Group and the production music library Audio Network.

Using billions of real-time data from sources such as email traffic, financial transactions, PCs on the web and office space, Iron Maiden are reported to fall into the £10-20m earning bracket. Their financial success is attributed to their ever-expanding global fanbase, especially online.

According to Musicmetric, in the 12 months ending 31 May 2012, the band attracted more than 3.1 million social media fans; during the course of their Maiden England world tour, which ran from June 2012 to October 2013, their fanbase grew by 5 million online fans, with their popularity increasing markedly in South America.

Iron Maiden’s BitTorrent data suggests Brazil is a huge driver of fans – and given Brazil is one of the biggest file sharing nations on the planet, this is a strong indicator of popularity,” said Greg Mead, CEO and co-founder of Musicmetric.

“With their constant touring, [the] report suggests Maiden have been rather successful in turning free file-sharing into fee-paying fans. This is clear proof that taking a global approach to live touring can pay off, and that having the data to track where your fan bases lie will become ever more vital.”

Read the whole story here: The Guardian

6 thoughts on “Bring Your Dollars to the Slaughter

  1. You know, it’s great that Maiden does so much for Britain’s budget buckets, but I cringe when I read something like this because it’s so degrading.

    They’re artists, not a stock market.

    Yes, the entertainment industry IS an industry, a business, but the more that aspect is harped upon, the more luster is stripped from their true light.

    Let’s talk more about the music.

    • Yeah, but we all know that despite the multi-format singles of the ’80s, the merch, the social media, etc etc, Maiden have been this successful for this long for two reasons: the songs and the touring. So, no-one is forgetting about the music! Even the end of the piece makes clear that where Maiden succeed is in turning email traffic/social media/file sharing into actual income by worldwide touring.

      But I doubt that the band themselves, wealthy men in their 50s, consider themselves to be solely artists. We know Bruce, Steve and Nicko have business interests and that Bruce, in particular, would see no problem with being an artist and an entrepreneur. Many great bands are no longer around because they couldn’t take care of the business side of things.

      • I did specifically acknowledge that the industry is a business and I respect that. However, this is the 5 article I’ve seen in the past 3 months just harping on the financial impact this magnificent band has had. My point is not to disacknowledge the aspect but to not *harp* on it. Enough already.

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